The case studies we will cover in the course are:
- Reputation in online auctions: the market for trust (by Jennifer Brown and John Mprgan)
- Facebook’s Platforms
- eReading: Amazon’s Kindle
How to purchase the booklets?
To purchase the booklets (including all the requires case studies), please call the numbers that appear in the website (within a couple of days): http://www.magnespress.co.il/website/index.asp?category=312
The booklet will then arrive to the school office via internal mail.
1. Google’s Buzz (PCworld): http://www.pcworld.com/businesscenter/article/188987/facebook_must_tell_google_to_buzzoff_or_else.html
2. Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter http://www.web-strategist.com/blog/2010/02/11/matrix-buzz-vs-facebook-vs-myspace-vs-twitter-feb-2009/